What is a Marketing Funnel

What is a marketing channel and why should an online marketing professional need one?

It is a marketing strategy used to get prospective customers to buy products from you. This is a sales process in which someone visits your blog to find information that will solve their problem. You can build a rapport with every person you meet making use of certain tools.

This will allow you to better understand each visitor's needs. This will allow you to provide the most relevant information possible for all visitors. If you are able to build trust with a potential customer, they are more likely to purchase your products. The customer will then turn into a customer.

Many customers eventually become very loyal customers and purchase almost anything that your site sells. Marketing funnels are a compilation of all the steps involved in converting visitors to buyer who is willing to buy whatever you sell.

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This is the ultimate goal of any internet marketer. It is achievable with a properly designed funnel.

You've got the marketing tools to grab people's interest and draw them into the funnel. Once they fill out the PERSONAL form, they will be automatically enrolled in the funnel. I use the word "personal" because no one is going to opt in on your business lead capture page. They are looking to be a leader and not a company.

The page for lead capture is where they begin the funnel. If they click on the "Sign up now" or "Enter here" buttons, they are able to access a whole new world of network marketing.

The best aspect is that they have qualified themselves to do it. It is their decision. You've not sold them anything, other than yourself as a leader, a mentor, and as someone who can help them increase leads and bring more cash into their business.

This is how a standard marketing funnel works:

At the "front-end" you have an offer that is free to draw and attract people who might have an interest to purchase your products further down the sales funnel. To receive your free product, sign up (also called opt-in) and give your email address and name. In turn you'll include them on your email list.

Now, you've got those contacts on your email list and you can also send related offers to them that they might be interested in.

They'll be directed to a page that offers a low-price offer or a trip wire deal right after they sign to receive the offer for free. This is the moment they will be taken to the "back side" of your funnel.

If they purchase the bargain offer, they'll be added to a second similar offer for a higher price (normally called"upsell") "upsell"). If the buyer purchases the higher-priced offer and is transferred to a different product at a higher price. This can continue for a lengthy period of time.

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