The Sales Funnel For Effective Online Marketing
The sales funnel has been an essential element of traditional marketing and business for many years. Recently however, it appears that funnels are getting discussed everywhere online.
The truth of the matter is that folks want to know more about this concept of marketing and how they can apply it in their business online marketing strategies. Continue reading to learn more about the sales funnel and how it can be used to effective Internet marketing.
The Sales Funnel: What is it?
A marketing funnel isn't an actual funnel. The term, "funnel", is used to visualize and explain the entire process of selling. It is a wide opening for customers who are called "Unqualified Prospects" at the top, and a smaller opening for sales conversion at the bottom. It's a great comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also known as those who aren't qualified, will be in the middle of the funnel. They may need your products or services but have never been approached before. You'll have many offers and sales activities later and you'll have people who have purchased your product or service.
Another reason why a lead-generation funnel idea is so efficient is that it lets you track potential prospects at different stages in the expanded sales process. Using the sales funnel by finding out the number of qualified prospects at each point of the process, it is possible to anticipate the number of prospective customers who'll, after a while, become actual customers.
A sales funnel will help you see the areas where your sales strategy is failing or successful or if your marketing campaign isn't attracting enough customers. This will help you decide the best place to focus your effort to make sure that sales are at the correct level and that you are meeting your marketing goals. It's used as a method to gauge and manage the sales process of customers.
The Sales Funnel Top - Front - End
Your sales funnel's top is your most active and crucial part of your process. It is constantly tested. There are literally no end of front-end concepts. Your imagination and resources are your only limits.
The main goal of the front-end will be to attract potential clients and convert them into buyers later in the sales process.
The prospective client becomes "qualified" when they sign up or subscribe to something that you offer. This is the point of the sales funnel where the potential customer or "Unqualified Prospect" is qualified leads because they have taken an action that may have enough interest to purchase the product or service you offer.
You must create targeted traffic to your website, blog or squeeze page for your front-end to work. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogs are among the best methods and resources to do this.
There are many tools that can be used to "qualify prospects who aren't qualified". One of the most effective is the squeeze page. You can provide something valuable that is related to your product/service that people can obtain for free or at a drastically reduced price in exchange of their email. There are many products available, including newsletters, videos, email courses ebooks, as well as related reports.
The front end of your sales funnel is where prospects are attracted to you. What about the reverse-end of your sales funnel?
The Bottom or Back-End of The Funnel
The bottom or back end of the sales funnel is where the major profit and sales are generated. You will usually find the more expensive products there. They are generally appropriate to the same market however they are presented in a different format, such as video, audio live interaction, or private consultation.
The major difference between the front and back-ends is in the type of client and the price of the service or product being offered.
It is the case that only a small percent, maybe 1-2% of the total number of people who enter your front-end will be able to make it into your back-end. This is because a select few will invest a greater amount of funds.
Products and services that are front-end may cost less than $100, however back-end services, products and products typically cost in the 100s and 1000s. This implies that the bottom of the sales channel which is also called the back-end is the primary source of revenue.
The sales funnel can be as complex or simple as you would like it to be, as long as you have the right resources and creativity.
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